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April 1, 2010

SONIM TECHNOLOGIES PUTS ITS PHONES THROUGH “REPORTER TORTURE TEST” VIRAL VIDEO CAMPAIGN

Reestablishes Company as Rugged Phone Leader via Initiative with D S Simon Productions


New York, New York  April 5, 2010Sonim Technologies launched its “Reporter Torture Test” Viral Video Campaign during PEPCOM at Mobile World Congress in Barcelona, Spain. The campaign was spearheaded by D S Simon Productions which produced the videos and partnered with Sonim’s team on media outreach. D S Simon created a Video Press Junket for the event and also conducted an Internet Media Tour.
 
“It was important for us to reestablish our leadership as the manufacturer of the world’s most rugged phones,” said Virginia Jamieson of Sonim Tech, “this campaign accomplished our goals.”
 
The campaign featured reporter generated stories from CNN, engadget.com, bnettv.com and hundreds of others. Nine custom videos were created featuring reporters including CNN’s Jim Boulden and Engadget’s Sean Cooper, Michelle Sklar, bnetTV.com
 
“What we’ve learned is that we can promote the media hits we generate online through social media channels to create as new wave of value” said Doug Simon, President and CEO of D S Simon Productions Inc. “We were able to drive search off the charts for our client.”
 
In addition to creating the videos, D S Simon produced an Internet Media Tour that included:
 
  • Pitching web influencers
  • Web Syndication
  • Viral outreach
  • Social Media through Facebook, Twitter and Social Media News Sites
  • A multi-media News Release
  • Promoting the Online Coverage B to B and B to F marketing
 
Results:
The campaign generated coverage on more than 3,284 web sites, more than 405,000 views from video syndication and drove visitors from 41 countries to the sonimtech.com site including traffic from: United States, Spain, Netherlands, Germany, Australia, United Kingdom, Sweden, Canada, India, Poland, South Africa, and New Zealand. Our video was used to supplement video coverage by reporters who covered the event including engadget.com among others.
 
You can see the videos from the Sonim StressTest recorded at PEPCOM at www.sonimtech.com/videos.
 
About Sonim Technologies - Sonim Technologies (www.sonimtech.com) manufactures the most rugged phones in the world, designed and engineered specifically for people who work and play in extreme environments. Sonim's XP family of phones feature outstanding craftsmanship, extreme resilience and an industry-leading unconditional three-year guarantee that has redefined consumers' expectations of rugged technology. The company is headquartered in San Mateo, California and operates in 50 additional countries.
 
About D S Simon Productions Inc.
We are an award-winning broadcast PR and social media video firm specializing in Satellite Media Tours, Internet Media Tours, B-Roll production and distribution, Corporate and Web Video, Video Players, Ground Tours, Co-Ops and Radio. Established in 1986, we are headquartered in New York with offices in Los Angeles and Chicago.
 
We are frequently quoted in the media about public relations and social media video and are available for strongly voiced comments on deadline. For more information, view our award-winning video blog at www.vlogviews.com; video portal at www.yourupdate.tv and website at www.dssimon.com