Survey Finds Web Reporters Significantly Increase Use of Outside Video
New York, NY, March 9, 2010 – The use of video on media web sites is growing dramatically. Eighty-one percent of web media sites now use outside video content to cover stories compared to sixty-one percent one year ago. This 33 percent increase from last year is one of the highlights of D S Simon Productions second Annual Web Influencers Survey. The results have been published as a whitepaper.
D S Simon Productions’ surveyed nearly 300 reporters and producers for TV station websites, radio station websites and magazine and newspaper websites and web only media. The survey results show the increased placement opportunities for PR pros with Web Media (Bloggers, independent websites) and news outlets’ websites through online video.
Other Key Findings:
-64% of online web media use video
-The growth trend will continue. 75% of web media project an increase in web video use for next year
-75% of media web sites use embed codes to host video which means they are using scripted content including 100% of newspapers responding
“Web media especially those associated with traditional media outlets have significantly increased their use of outside video”, said Douglas Simon, President & CEO of D S Simon Productions. “Online video is now the dominant form of media consumption for consumers.”
For communications professionals, the white paper also includes tips to generate coverage based on the results from the survey.
D S Simon is an award-winning broadcast PR and social media video firm specializing in Internet Media Tours, Satellite Media Tours, B-Roll production and distribution, Corporate and Web Video, Video Players, Ground Tours, Co-Ops and Radio. Established in 1986, we are headquartered in New York with offices in Los Angeles and Chicago.
We are frequently quoted in the media about public relations and social media video and are available for strongly voiced comments on deadline. For more information, view our award-winning video blog at www.vlogviews.com; video portal at www.yourupdate.tv and website at www.dssimon.com.